Demystifying customer engagement in B2B markets
Mukta Srivastava, Sreeram Sivaramakrishnan and Neeraj Pandey
| Year of publication: |
2024
|
|---|---|
| Authors: | Srivastava, Mukta ; Sivaramakrishnan, Sreeram ; Pandey, Neeraj |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 11, p. 2364-2385
|
| Subject: | Business-to-business | Customer engagement | Digital | Review | Technology | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2023-0481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095341