Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study

Saleem ur Rahman and Harri Luomala

Year of publication:	2021
Authors:	Ur Rahman, Saleem ; Luomala, Harri T.
Subject:	consumers' attitude toward green products \| Culture \| environmental responsibility \| horizontal individualism \| purchase intentions \| vertical collectivism \| Konsumentenverhalten \| Consumer behaviour \| Öko-Produkt \| Sustainable product \| Kulturelle Identität \| Cultural identity \| Umweltbewusstsein \| Environmental consciousness \| Individualismus \| Individualism \| Kollektivismus \| Collectivism \| Nationalkultur \| National culture \| Vergleich \| Comparison \| Öko-Marketing \| Green marketing \| Umweltmanagement \| Environmental management \| Kultur

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/08961530.2020.1857669 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012650583