Demystifying user's attachment of smartphone apps : a value orientation perspective
Souvik Roy, Ankit Kesharwani, and Ashish Gupta
| Year of publication: |
2021
|
|---|---|
| Authors: | Roy, Souvik ; Kesharwani, Ankit ; Gupta, Ashish |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 4, p. 450-478
|
| Subject: | App attachment | app patronage | app self-connection | app self-prominence | Smartphone apps | social network sites | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Social Web | Social web | Anwendungssoftware | Application software | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2021.1979301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801973