Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
| Year of publication: |
2011
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|---|---|
| Authors: | Arsel, Zeynep ; Thompson, Craig J |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2011, 5, p. 791-807
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