Depicting the prototype change in rural consumer behaviour : an empirical survey on online purchase intention
Indrajit Ghosal, Bikram Prasad, Mukti Prakash Behera and Atul Kumar
| Year of publication: |
2021
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|---|---|
| Authors: | Ghosal, Indrajit ; Prasad, Bikram ; Behera, Mukti Prakash ; Kumar, Atul |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 25.2021, 2, p. 161-180
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| Subject: | cluster analysis | E-commerce | factors affecting buying behaviour | online purchase intention | rural consumer behaviour | rural development | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | Indien | India | Ländliche Entwicklung | Rural development | Clusteranalyse | Cluster analysis | Ländlicher Raum | Rural area | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09718907211029030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794021