Der Einfluß moderierender psychographischer Variablen auf den Country-of-Origin-Effekt
Jan Nikolaus Scholzen
| Year of publication: |
2001
|
|---|---|
| Authors: | Scholzen, Jan Nikolaus |
| Publisher: |
Aachen : Shaker |
| Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Informationsverhalten | Information behaviour | Theorie | Theory | Deutschland | Germany | Kognition | Cognition | Produkt | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 193 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Aachen, Techn. Hochsch., Diss., 2001 |
| ISBN: | 3-8265-9139-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001595465