Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
vorgelegt von Jan Kuhlmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Kuhlmann, Jan |
| Other Persons: | Albers, Sönke (contributor) |
| Subject: | Marketingtheorie | Marketing theory | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Vergleich | Comparison | Werbung | Advertising | Werbewirkung | Advertising effects | Medizintechnik | Medical technology | Innovationsakzeptanz | Innovation adoption | Krankenhaus | Hospital | Empirische Methode | Empirical method | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 249 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Kiel, Univ., Diss., 2008 |
| Notes: | Internetausg.: http://www.econstor.eu/dspace/handle/10419/26765 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003725674