Der Konsument : Homo Emoticus statt Homo Oeconomicus?
Marie-Kristin Franke
| Year of publication: |
2014
|
|---|---|
| Authors: | Franke, Marie-Kristin |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Hedonisches Produkt | Konsumentenverhalten | Consumer behaviour | Emotion | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 31 S. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben. |
| ISBN: | 978-3-658-05188-4 ; 3-658-05188-4 ; 978-3-658-05189-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008159