Der Kunde als Produktvorteil
Mark Pohlmann
| Year of publication: |
2007
|
|---|---|
| Authors: | Pohlmann, Mark |
| Published in: |
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel. - Rüschlikon : Gdi, ZDB-ID 2379807-5. - Vol. 25.2007, 1, p. 30-35
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Internet | Zielgruppe | Target group | Markenführung | Brand management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003443789