Der neckermann.de-Weg : Erfolgsbeispiel für die Migration zum Internetanbieter
Markus J. Krechting
| Year of publication: |
2008
|
|---|---|
| Authors: | Krechting, Markus J. |
| Published in: |
WEB 2.0 : Hype oder Substanz?. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ISBN 978-3-933286-42-0. - 2008, p. 63-76
|
| Subject: | Neckermann Versand AG | Distanzhandel | Distance selling | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784644