Derived demand for advertising messages and substitutability among the media
| Year of publication: |
1993
|
|---|---|
| Authors: | Seldon, Barry J. ; Jung, Chulho |
| Published in: |
The Quarterly Review of Economics and Finance. - Elsevier, ISSN 1062-9769. - Vol. 33.1993, 1, p. 71-86
|
| Publisher: |
Elsevier |