Deriving an empirically testable version of the Howard-Sheth model of buyer behavior
John U. Farley; L. Winston Ring
| Year of publication: |
1974
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|---|---|
| Authors: | Farley, John U. ; Ring, L. Winston |
| Published in: |
Models of buyer behavior. - New York [u.a.] : Harper & Row, ISBN 0-06-046092-X. - 1974, p. 137-159
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140280