Deriving and exploring behavior segments within a retail loyalty card program
| Year of publication: |
2006
|
|---|---|
| Authors: | Allaway, Arthur W. ; Gooner, Richard M. ; Berkowitz, David ; Davis, Lenita |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 11, p. 1317-1339
|