Deriving joint space positioning maps from consumer preference ratings
| Year of publication: |
2011
|
|---|---|
| Authors: | DeSarbo, Wayne ; Park, Joonwook ; Rao, Vithala |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 1, p. 1-14
|
| Publisher: |
Springer |
| Subject: | Positioning | Method of ordered successive categories | Maximum likelihood multidimensional scaling | Consumer preference analysis | Sports utility vehicles |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008926154