Deriving Target Selection Rules from Endogenously Selected Samples
Year of publication: |
2001-01-01
|
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Authors: | Donkers, Bas ; Franses, Philip Hans ; Paap, Richard ; Jonker, J-J. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | direct marketing | econometric models | endogeneity | sample selection | target selection |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2001-68-MKT |
Classification: | C19 - Econometric and Statistical Methods: General. Other ; C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
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