Derrick's Ice-Cream Company: applying the BCG matrix in customer profitability analysis.

This case highlights the differences in the profitability possible when different customers are in receipt of substantially the same product. It provides the opportunity to develop a customer portfolio, along the lines of the Boston Consulting Group (BCG) portfolio matrix, as part of a customer profitability analysis.

MoreLess

Year of publication:	2002
Authors:	Smith, Malcolm
Published in:	Accounting Education. - Taylor & Francis Journals, ISSN 0963-9284. - Vol. 11.2002, 4, p. 365-375
Publisher:	Taylor & Francis Journals
Subject:	Customer Profitability \| Bcg Matrix \| Delivery Policy \| Portfolio Profile \| Purchasing Pattern \| Inventory Holding

More details

Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005491957