Desecularization, social identity, and consumer intention to purchase religious products
Year of publication: |
2022
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Authors: | Zeqiri, Jusuf ; Alserhan, Baker ; Gleason, Kimberly ; Ramadani, Veland |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 177.2022, p. 1-10
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Subject: | and purchase intention | consumer attitudes | desecularization | norms | religion | religiosity | Religion | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Soziale Norm | Social norm |
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