Design and aesthetics of goods applied within the consumer’s world

The changing of development model signifies the production of new values and new quality criteria, implies the finding of new economy and production forms, and attracts major changes in lifestyle and nowadays behaviors from everybody of us. The designers could assume a very important role, „given form” to a continuous changing world and supplying opportunities” to the new consumers’ behavior. The new design exceeds the classical one that was focused on the projecting of series objects productions and vises the creation of a new rapport between man and the artificial world as an amalgam of technology, information, services, and a world as appropriate for the man as a second nature of his life. The application fields of design and aesthetics has focused on different area, which are the testing basis for the various combinations between the material, virtual, relational components, on the different levels and relationships with the society-from the traditional ones (expressed by the product) to those based on the cultural operator role. Our intend is to find response to the challenge exposed by the present paper.