Design and delivery of new product preannouncement messages
Chien-wei Chen and Veronica Wong
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Chien-wei ; Wong, Veronica |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 2, p. 203-221
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010004778