Design and delivery of new product preannouncement messages
Chien-wei Chen and Veronica Wong
Year of publication: |
2012
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Authors: | Chen, Chien-wei ; Wong, Veronica |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 2, p. 203-221
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