Design and development of Supply Chain Knowledge Discovery System for Customer Relationship Management
Year of publication: |
2010
|
---|---|
Authors: | Lee, Carman K. M. ; Lau, Henry C. W. ; Kwok, S. K. ; Hoo, George T. S. |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 14.2010, 1, p. 2-16
|
Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | RFID | IT-gestützte Logistik | Computer-aided logistics |
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