Design des Multi-Channel-Systems : integrierter Designprozess
Bernd W. Wirtz, Sebastian Lütje
| Year of publication: |
2007
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Lütje, Sebastian |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 173-194
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003434847