Design-intensive born globals: a multiple case study of marketing management
| Year of publication: |
2007
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|---|---|
| Authors: | Falay, Zeynep ; Salimaki, Markku ; Ainamo, Antti ; Gabrielsson, Mika |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 9, p. 877-900
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