Design of free-to-play mobile games for the competitive marketplace
Ismail Civelek, Yipeng Liu, and Sean R. Marston
| Year of publication: |
2018
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|---|---|
| Authors: | Civelek, Ismail ; Liu, Yipeng ; Marston, Sean R. |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 2, p. 258-288
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| Subject: | Free-to-play | in-app purchases | microtransactions | mobile games | online games | online pricing | virtual currency | virtual goods | Computerspiel | Video game | Social Web | Social web | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.1441755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011856660