Design of Subscription Programs for a Performing Arts Series.
| Year of publication: |
1981
|
|---|---|
| Authors: | Currim, Imran S ; Weinberg, Charles B ; Wittink, Dick R |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 8.1981, 1, p. 67-75
|
| Publisher: |
University of Chicago Press |