Design orientation : a grounded theory analysis of design thinking and action
Alladi Venkatesh; Theresa Digerfeldt-Månsson; Frédéric F. Brunel; Steven Chen
| Year of publication: |
2012
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| Authors: | Venkatesh, Alladi ; Digerfeldt-Månsson, Theresa ; Brunel, Frédéric F. ; Chen, Steven |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 12.2012, 3, p. 289-309
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010047938