Design orientation : a grounded theory analysis of design thinking and action
Alladi Venkatesh; Theresa Digerfeldt-Månsson; Frédéric F. Brunel; Steven Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Venkatesh, Alladi ; Digerfeldt-Månsson, Theresa ; Brunel, Frédéric F. ; Chen, Steven |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 3, p. 289-309
|
| Subject: | Firmenimage | Corporate reputation | Produktmanagement | Product management | Wettbewerbsvorteil | Competitive advantage | Produktgestaltung | Product design | Ästhetik | Aesthetics | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658904