Design for synergy with brand or price informationThis paper was accepted by Rajneesh Suri and Kent B. Monroe as the best paper at the Behavioral Pricing Conference held at Drexel University (2008).
| Year of publication: |
2010
|
|---|---|
| Authors: | Chitturi, Ravindra ; Chitturi, Pallavi ; Raghavarao, Damaraju |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 7, p. 679-698
|