Design thinking : integrating innovation, customer experience and brand value
ed. by Thomas Lockwood
| Year of publication: |
c 2010
|
|---|---|
| Other Persons: | Lockwood, Thomas (ed.) |
| Publisher: |
New York, NY : Allworth Press [u.a.] |
| Subject: | Produktgestaltung | Product design | Innovation | Innovationsmanagement | Innovation management | Markenartikel | Brand | Dienstleistung | Services | Organisatorischer Wandel | Organizational change | Industriedesign | Produktentwicklung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 285 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 23 Beitr. Notes on the evolution of design thinking : a work in progress / Craig M. Vogel The designful company / Marty Neumeier Creating the right environment for design / Julian Jenkins Designing business : new models for success / Heather M.A. Fraser Unleashing the power of design thinking / Kevin Clark and Ron Smith Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood The four powers of design : a value model in design management / Brigitte Borja de Mozota Transition : becoming a design-minded organization / Thomas Lockwood Building leadership brands by design / Jerome Kathman Let's brandjam to humanize our brands / Mark Gob(c)♭ Bringing the future into global brands / Tony Kim Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel Branding and design innovation leadership : what's next? / Phil Best Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves Bottom-line experiences : measuring the value of design in service / Lavrans L(c)ıvlie, Chris Downs, and Ben Reason From small ideas to radical service innovation / Mark Jones and Fran Samalionis Would you like service with that? / Chris Bedford and Anson Lee Service design via the global web : global companies serving local markets / Brian Gillespie The mathematics of brand satisfaction / Chris Rockwell Will meaningful brand experiences disrupt your market? / David W. Norton The road to authentic brand is jittered [sic] with design / David Lemley Customer loyalty and the elements of user experience / Jesse James Garrett Experiential design drives an established brand / Judi Jacobs and Jeff Hackett. Let's brandjam to humanize our brands / Mark Gobé Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason |
| ISBN: | 978-1-58115-668-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851865