Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Kyeong Sam Min; Drew Martin; Jae Min Jung
| Year of publication: |
2013
|
|---|---|
| Authors: | Min, Kyeong Sam ; Martin, Drew ; Jung, Jae Min |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 759-764
|
| Subject: | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Stadtmarketing | City marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740458