Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Abolghasem Ebrahimi, Kazem Askarifar, Amin Nikbakht
| Year of publication: |
2024
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|---|---|
| Authors: | Ebrahimi, Abolghasem ; Askarifar, Kazem ; Nikbakht, Amin |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 3, p. 808-825
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| Subject: | Artificial Intelligence | Customer lifetime value (CLV) | Customer relationship management (CRM) | Insurance | Loyalty programs | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Versicherung | Kundenbindungsprogramm | Loyalty program | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-023-00242-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061269