Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
| Year of publication: |
2001
|
|---|---|
| Authors: | Sándor, Zsolt ; wedel, Michel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 4, p. 430-444
|