Designing digital market offerings : how digital ventures navigate the tension between generative digital technology and the current environment
Julian Lehmann, Jan Recker, Youngjin Yoo, and Christoph Rosenkranz
| Year of publication: |
2022
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|---|---|
| Authors: | Lehmann, Julian ; Recker, Jan ; Yu, Yŏng-jin ; Rosenkranz, Christoph |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 3, p. 1453-1482
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| Subject: | Digital entrepreneurship | designing | tension | digital market offering | case study | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Geschäftsmodell | Business model | Digitale Güter | Digital goods | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555370