Designing experience-centric business models : what do they look like and how do they influence trust?
Tina Saebi, Herbjørn Nysveen, Mohammad Touhid Hossain and Annita Fjuk
| Year of publication: |
[2017]
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|---|---|
| Authors: | Saebi, Tina ; Nysveen, Herbjørn ; Hossain, Mohammad Touhid ; Fjuk, Annita |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 115-130
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| Subject: | Geschäftsmodell | Business model | Kundenintegration | Customer integration | Markentreue | Brand loyalty | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707147