Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Mark Buschgens, Bernardo Figueiredo, Janneke Blijlevens
| Year of publication: |
2024
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|---|---|
| Authors: | Buschgens, Mark ; Figueiredo, Bernardo ; Blijlevens, Janneke |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 986-1014
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| Subject: | Brand visual aesthetics | Design applications | Diasporic identity | Qualitative research | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Unternehmenskultur | Corporate culture | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2022-0576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047351