Designing for the genders : the role of visual harmony
Kristina Nickel, Ulrich R. Orth, Minu Kumar
| Year of publication: |
2020
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|---|---|
| Authors: | Nickel, Kristina ; Orth, Ulrich R. ; Kumar, Minu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 4, p. 697-713
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| Subject: | Attractiveness | Biological sex | Gender identity | Harmony | Self-congruity | Visual design | Geschlecht | Gender | Persönlichkeitspsychologie | Personality psychology | Produktgestaltung | Product design | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.02.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494711