Designing global new product teams: Optimizing the effects of national culture on new product development
| Year of publication: |
2003
|
|---|---|
| Authors: | Sivakumar, K. ; Nakata, Cheryl |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 4, p. 397-445
|