Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Nilamadhab Mohanty, Saswata N. Biswas, Debiprasad Mishra, and Pratik Modi
| Year of publication: |
October-December 2018
|
|---|---|
| Authors: | Mohanty, Nilamadhab ; Biswas, Saswata Narayan ; Mishra, Debiprasad ; Modi, Pratik |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 4, p. 280-297
|
| Subject: | Behavior change communication | fluorosis mitigation | message framing | risk perceptions | Prospect Theory | Prospect theory | Risiko | Risk | Wahrnehmung | Perception | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verhaltensökonomik | Behavioral economics | Experiment | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2018.1524596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979393