Designing mobile business applications for different age groups
Year of publication: |
2014
|
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Authors: | Gurtner, Sebastian ; Reinhardt, Ronny ; Soyez, Katja |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 88.2014, p. 177-188
|
Subject: | Mobile applications | Age | Adoption | TAM | Greying market | Digital natives | Altersgruppe | Age group | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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