Designing new products for person-situation customer segments
| Year of publication: |
2000
|
|---|---|
| Authors: | Woodside, Arch G. |
| Published in: |
Designing winning products. - New York : JAI, ISBN 978-1-84950-060-9. - 2000, p. 143-177
|
| Subject: | Produktentwicklung | New product development | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1016/S1069-0964(00)10081-X [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015390416