Designing Optimal Sales Contests: A Theoretical Perspective - Size of the reward does matter; so does probability of winning.
| Year of publication: |
2001
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|---|---|
| Authors: | Kaira, Ajay ; Shi, Mengze |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 2, p. 170-193
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