Designing Sales Contests: Does the Prize Structure Matter?
| Year of publication: |
2009
|
|---|---|
| Authors: | Lim, Noah ; Ahearne, Michael J. ; Ham, Sung H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 356-371
|