Designing the customer centric organization : a guide to strategy, structure, and process
Jay R. Galbraith
| Year of publication: |
2005 ; 1. ed.
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|---|---|
| Authors: | Galbraith, Jay R. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Customer relations | Management | Relationship marketing | Kundenmanagement | Beziehungsmanagement | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 184 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-7919-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004828103