Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention
Tian Wang and Yunan Duan, and Yangyang Liang
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Tian ; Duan, Yunan ; Liang, Yangyang |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 8, p. 1634-1658
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| Subject: | Customer acquisition | Customer retention | Decentralized service chains | Incentive design | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Konsumentenverhalten | Consumer behaviour | Dezentralisierung | Decentralization | Kundenbindung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2021-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391122