Designing web surveys in marketing research : does use of forced answering affect completion rates?
Gerald Albaum, Catherine A. Roster, James Wiley, John Rossiter, and Scott M. Smith
| Year of publication: |
2010
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|---|---|
| Authors: | Albaum, Gerald ; Roster, Catherine A. ; Wiley, James ; Rossiter, John ; Smith, Scott M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 3, p. 285-293
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884949