Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Shruti Gupta and Pratish Srivastav
| Year of publication: |
February 2016
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| Authors: | Gupta, Shruti ; Srivastav, Pratish |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 1, p. 75-94
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| Subject: | bottom of the pyramid | store loyalty | ethics | subsistence marketplace | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Niedrigeinkommen | Low income | Ethik | Ethics | Entwicklungsländer | Developing countries | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Subsistenzwirtschaft | Subsistence economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2015.1050053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534228