Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jano Jiménez-Barreto, Natalia Rubio, Sara Campo
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiménez-Barreto, Jano ; Rubio Benito, Natalia ; Campo, Sara |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 77.2020, p. 1-19
|
| Subject: | Online authenticity | Destination brand authenticity | Destination brand | Destination website | Destination social media | Destination brand experience | Markenführung | Brand management | Destinationsmanagement | Destination management | Social Web | Social web | Tourismusmarketing | Tourism marketing | Website | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Digitale Plattform | Digital platform | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.104022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152097