Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Steven Pike (Queensland University of Technology), Constanza Bianchi (Universidad Adolfo Ibáñez and Queensland University of Technology)
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Pike, Steven ; Bianchi, Constanza |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 40.2016, 1, p. 114-134
|
| Subject: | destination branding | consumer-based brand equity | destination loyalty | destination image | Australia | New Zealand | Australien | Neuseeland | Destinationsmanagement | Destination management | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348013491604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430471