Destination brand image and destination brand choice in the context of health crisis : scale development
Salman Majeed, Zhimin Zhou, Woo Gon Kim
| Year of publication: |
2024
|
|---|---|
| Authors: | Majeed, Salman ; Zhou, Zhimin ; Kim, Woo Gon |
| Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 24.2024, 1, p. 134-151
|
| Subject: | Brand image | destination crisis | tourism marketing | tourist behavior | COVID-19 | Tourismusmarketing | Tourism marketing | Markenimage | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Coronavirus | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14673584221126798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014632092