Destination branding : creating the unique destination proposition
[ed. by] Nigel Morgan and Annette Pritchard, Roger Pride
| Year of publication: |
2010 ; Rev. 2. ed.
|
|---|---|
| Other Persons: | Morgan, Nigel (ed.) ; Pride, Roger (contributor) |
| Publisher: |
Amsterdam : Elsevier Butterworth-Heinemann |
| Subject: | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Markenartikel | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXXVII, 314 S. Ill., graph. Darst., Tab. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004. - Includes bibliographical references and index Erscheint: 01. September 2009 |
| ISBN: | 1-85617-820-X ; 978-1-85617-820-4 |
| Classification: | Wirtschaftsgeographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872747