Destination branding development : linking supply-side and demand-side perspectives
Giacomo Del Chiappa and Ilenia Bregoli
| Year of publication: |
2012
|
|---|---|
| Authors: | Del Chiappa, Giacomo ; Bregoli, Ilenia |
| Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 51-61
|
| Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581770